Chapter 1: SCfN

Prior to reading the first chapter of Strategic Communication for Nonprofits, I really had little to no knowledge about the details of what makes up a nonprofit organization. However, I feel that the reading provided a lot of helpful information that will come in handy when dealing with our client, Safe Harbor.

Having a strong familiarity and relationship with the media-as we also see in our other textbook, The Networked Nonprofit-is crucial to working with a nonprofit organization. With this strong relationship comes positive media exposure in a way that is helpful when promoting events, fundraisers, or raising awareness to the community about your cause. In my work with the Oconee County Chamber of Commerce this summer, we had great relationships with our local radio stations and newspapers. This allowed us to have (usually free) promotion of business after hours, ribbon cuttings, or other Chamber-sponsored events.

Additionally, making sure that you are aware of your audience is also a major key to success when working with or for a nonprofit. The text says that strategic communication is typically more effective with nonprofit organizations than those working for profit. This is partially due to the fact that nonprofit organizations are mostly about making our society a better place, working to find a cure for a disease, or aiding those in need. They are looked highly upon for their good work in communities, despite those individuals’ lack of profit for their work.

In terms of collaborative relationship mentioned in the book, I feel that we will be utilizing this term quite a bit this semester. With many of the ideas I have seen my classmates discuss in their blog entries, most of them include working with other groups. These may include Greek organizations, local restaurants and bars, and other campus organizations. Having relationships with these people will also aid in our success to helping spread awareness about domestic violence, as well as gain support for our client, Safe Harbor.